OlarsContact us

Rooted in Tanzania. Delivering to the World.

We build and grow market-leading businesses in agribusiness and real estate, guided by disciplined execution, responsible governance, and a long-term view of value.

Established
2026
Headquarters
Dar es Salaam, Tanzania
Sectors
Agribusiness and real estate
Portfolio
Avocado, coffee, and real estate

Who we are

Headquartered in Tanzania, built for the long term

We invest in sectors where the country possesses a natural competitive advantage and where disciplined execution, innovation, and strategic partnerships can unlock lasting opportunities.

Rather than pursuing short-term opportunities, we focus on developing market-leading companies with strong fundamentals, responsible governance, and scalable business models. Through strategic investment, value addition, and active oversight, we empower our subsidiaries to grow into trusted brands.

Read our story

Our businesses

Companies of the Group

View the portfolio
Dar es Salaam city centre seen from the harbourOlarsReal Estate

Property

Real estate

Residential, commercial, and mixed-use property for Tanzania’s growing urban and economic landscape.

Investment philosophy

How we invest

Our approach

We believe exceptional businesses are built through disciplined execution, responsible leadership, and a commitment to continuous improvement. We seek to:

  1. Invest in industries with sustainable long-term growth potential.

  2. Build market-leading businesses through operational excellence.

  3. Create value through innovation and responsible investment.

  4. Develop trusted brands recognized for quality and reliability.

  5. Foster strategic partnerships that drive shared success.

  6. Operate with integrity, transparency, and sound corporate governance.

Our vision

Respected across Africa

To become one of Africa’s most respected diversified investment groups, building globally competitive businesses that create sustainable economic and social value.

Our mission

Grow exceptional businesses

To invest in and grow exceptional businesses through innovation, operational excellence, responsible governance, and long-term partnerships, delivering lasting value for customers, communities, employees, and shareholders.

Our core values

  • Integrity

    We conduct our business with honesty, accountability, and transparency.

  • Excellence

    We pursue the highest standards in everything we do.

  • Innovation

    We embrace creativity and continuous improvement to drive sustainable growth.

  • Partnership

    We build enduring relationships founded on trust, collaboration, and mutual success.

  • Sustainability

    We create value while safeguarding natural resources and supporting community development.

  • Stewardship

    We manage our businesses responsibly with a long-term perspective.

Governance

Guided by a Board of Directors

Our Board is responsible for strategic direction, the highest standards of governance, risk management, and the long-term sustainability of the Group.

Governance

Sustainability

Responsible growth

We create value while safeguarding natural resources and supporting community development, and aim to contribute meaningfully to Tanzania’s economic transformation.

Sustainability

Partnerships and enquiries

Talk to the holding company

For partnership and business enquiries across the Group, get in touch and we will direct your message to the right team.